Denise Burrows reports on London Toy Fair 2011

There certainly was a general buzz at the recent London Toy Fair plus an air of expectation among the waiting press which combined to make the 58th annual trade event a great day with a lively atmosphere.

Held for the second time at Olympia, London, from 25th–27th January, the organisers, the British Toy & Hobby Association, and exhibitors treated us to an array of toys and collectables from some of the biggest and best known manufacturers and distributors in the world. New releases were shown from some smaller, but no less recognizable, names too.