05 October 2016
The world's largest LEGO store is coming to London
The UK's new flagship LEGO Store in Leicester Square will open on 17th November.
The new landmark store will be the biggest LEGO retail store in the world, the 37th LEGO store in Europe and cover two floors. A LEGO Big Ben, made from more than 200,000 bricks, is currently being built brick-by-brick and will dominate both levels of the store. The LEGO store version will also feature a working clock face, which will be illuminated at night.
The store will also boast a LEGO shop, exclusive product sets, hands-on building areas, building demonstrations and a Pick & Build Brick Wall. “We want to inspire and develop children across the globe through creative LEGO play experiences, and our LEGO Brand Retail stores allow children, parents and fans to explore the many different LEGO products while getting a truly unique and immersive experience of the LEGO brand," said Loren Shuster, executive vice president and chief commercial officer at the LEGO Group.