The holidays are coming!

In 1931, Coca-Cola redefined how the world experienced Christmas with the debut of the iconic, red-clothed Santa Claus in its advertising. The artwork painted by Haddon Sundblom came to define this famous gentleman the world over and create an indelible link with the Coca-Cola brand.

Haddon Sundblom’s famous artwork has appeared in Coca-Cola’s Christmas advertising ever since, and has been reproduced on the sides of the famous Coca-Cola Christmas truck seen both on television and in reality. In the UK, a Scania T-cabbed truck has toured the country for the last decade, decorated in the livery replicated on Corgi’s 1/50 scale model.

The launch of the Corgi’s 2021 model range saw the announcement of this attractive representation of the famous UK Coca-Cola Christmas truck, carrying the registration plate “SA NTA”, a high-quality collectable that could be destined to become a much-loved Christmas decoration in its own right over the years to come. For anyone who has seen the real truck on which this model is based during one of its festive tour stops over the years, this will surely be an irresistible model release and, for everyone else, well, can you think of a more appropriate diecast model to serve as a Christmas gift?

Demand is expected to be very high, so get trucking on down to Corgi’s website (www.corgi.co.uk) or visit your preferred retailer to place a pre-order.