Matchbox celebrates its 60th anniversary with new models

29 April 2013
imports_CCGB_screen-shot-2013-04-29-at-10.20.12_18785.png Matchbox celebrates its 60th anniversary with new models
24 diecast models released in special commemorative packaging. ...
Since 1953, Matchbox vehicles and playsets have inspired and helped create countless, thrilling adventures for boys all over the world.  From fire trucks to dinosaurs to police cars in pursuit, Matchbox has provided kids with six-decades of imaginative play.

To commemorate the brand’s 60 year anniversary, Matchbox has released a collectible die-cast line of 24 vehicles that harkens back to its roots to celebrate its birthday.  The assortment features some of the best-loved classic vehicle models, each of which comes with its own retro matchbox sized box!

Some of the quintessentially British favourites in the range include:

• The Austin FX4 London Taxi
• The Routemaster Double Decker Bus
• The 64 Austin Mini Cooper
• The Vintage Tractor

"Since its launch, Matchbox has enabled kids to live out their own adventures with inspiration from the many community heroes they see and interact with every day," said Wendy Hill, Director of Customer Marketing, Mattel. "Sixty years later, Matchbox continues to fuel the imagination of kids around the world through heroic vehicle play.”

Keep coming back to Collectors Club of Great Britain because shortly we'll have a video review of a selection of the anniversary models and remember, to get the latest collecting news delivered direct to your inbox every two weeks, sign up for our e-newsletter.
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