Hovis for Tea is served up at Sheffield Auction Galleries

15 March 2021
Nostalgic Dinky van goes under the hammer

It can often take a subliminal memory to take us on a journey through time to remind us just how fast time can pass. It is nearly 50 years ago since Sir Ridley Scott (of Alien and Gladiator movie fame), Dvorak, a hill in Shaftsbury and a 'Boy on a Bike' came together to make what is often referred to as Britain’s most iconic TV advert - 1973's 'Hovis Bike ad'. 

The advert was based on a nostalgic reflection on pre-war Britain, and at Sheffield Auction Gallery on 11 March the toy auction featured another iconic British brand from the 1930s, Dinky. The 28 series van, dating from the era, finished in white and bearing the slogan 'Hovis for Tea'. In overall good condition, but showing early signs of distress, the van headed into the sale with a £150- £250 estimate, which auctioneer John Morgan soon surpassed with the final sale price of £806 (including 24% commission) being achieved.  

“Iconic brands coming together, such as Dinky and Hovis are always a recipe for success” commented John after the sale.

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Anyone for tea?