HIYA Toys unveils Godzilla x Kong: The New Empire collectable action figure

08 March 2024
HIYA Toys Godzilla action figure from the Godzilla x Kong: The New Empire collection
With Godzilla x Kong: The New Empire due to hit cinemas on March 29th, numerous action figure manufacturers are preparing to unleash an exciting range of monstrous new toys. The latest to be revealed is Godzilla Evolved from HIYA Toys.

7 Inch Godzilla x Kong: The New Empire Godzilla Evolved Ver. Action Figure


Based on the Godzilla from Godzilla x Kong: The New Empire which features a DougheGoji Godzilla monster (a more American style appearance compared to the Japanese subspecies), this brand-new Godzilla Evolved action figure stands at 180mm and recreates the pink effect of energy gathering in Godzilla’s dorsal fins. It features multiple joints throughout the new body design, ensuring an authentic appearance while providing a wide range of articulation, including an articulated tail for posing and display in collections.


You can pre-order Godzilla Evolved directly from the Hiya Toys website for $51, with an expected shipping date of late 2024. However, if you prefer your Godzilla models without the pink highlights, then HIYA Toys has you covered! You can also pre-order Godzilla x Kong: The New Empire Godzilla Re-evolved, which has a more traditional appearance.



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Godzilla Figures Styles Through the Years


Godzilla has been presented to audiences in a whole host of ways through history, both on screen and through collectable merchandise, and taking influence from various source materials. When collecting figures from the Godzilla genre, you will notice the many differences in the tail and head of the collectables. In this instance, the Godzilla x Kong: The New Empire figures will be in keeping with the “Americanised” presentation seen in the most recent US film adaptations.


In terms of the design of the action figures, in keeping with the Godzilla seen in the likes of Godzilla: King of Monsters, this Godzilla will be in the "DougheGoji" style, an unofficial nickname for the specific type of design of the monster among Japanese fans. This incorporates the tradition of naming American Godzilla designs after the directors of their films; for example "EmeGoji" for the design used in Roland Emmerich's 1998 film and, not to forget "GareGoji" for Gareth Edwards' 2014 film design.


The DougheGoji style of Godzilla, which is used for this era of action figure, gets its name from the combined name of Godzilla: King of the Monsters director Michael Dougherty and Godzilla's Japanese name, Gojira. As such, the mostly-unchanged design in Godzilla vs. Kong has been dubbed AdaGoji (Adagoji) or less commonly WingGoji (Wingoji), both derived from the name of director Adam Wingard.



Godzilla x Kong: The New Empire plot


This latest entry in the Warner Bros. Godzilla franchise pits the mighty Kong and the fearsome Godzilla against a colossal undiscovered threat hidden within our world. The epic new film will delve further into the histories of these Titans, their origins and the mysteries of Skull Island and beyond, while uncovering the mythic battle that helped forge these extraordinary beings and tied them to humankind forever. Exciting stuff!