22 March 2023
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Mattel is commemorating seven decades of diecast adventures
Mattel is commemorating the 70th anniversary of the Matchbox brand and seven decades of diecast adventures by reflecting on its legacy and looking to the future. To celebrate, the brand is introducing a line of special limited-edition vehicles, paying tribute to Matchbox’s heritage of inventing highly detailed and realistic vehicles that have inspired generations of kids while remaining a trusted brand for collectors.
The celebratory line will include special 70th anniversary diecast vehicles, featured in seven different assortments across the Matchbox range, all honouring the anniversary with special platinum details. These selections are a combination of collector favourites and iconic vehicles spanning seven decades and regions around the world.
Individual 70th anniversary diecast vehicles will be rolling into retail throughout the year and will be available throughout Matchbox’s 2023 diecast product line. The limited-edition line is just the first of many ways Matchbox will be celebrating with more announcements to come in July 2023. Matchbox toys are planned to be available in the UK, throughout 2023, at Tesco, Sainsburys, B&M Bargain, Morrisons, The Entertainer and Toymaster stores.