Britains Tomy and JCB launch iconic 3C MkIII in 1/32

24 September 2013
imports_CCGB_img-7340_57811.jpg Britains Tomy and JCB launch iconic 3C MkIII in 1/32
A vintage year for Britains Farm and JCB as they launch a 1/32 collectors’ version of the best-selling 3C MkIII Backhoe Loader. ...
Widely regarded as the most popular JCB machine ever created, the iconic JCB 3C Mark III Backhoe Loader was first introduced in February 1977.  Over the next couple of years the machine out-sold all of its competitors combined and today still represents the unique and distinctive JCB design and colour-ways, taking pride of place in the Story of JCB Visitor Centre at the company’s Headquarters in Rocester, Staffordshire. 

September 2013 marks the launch of a replica 1/32 scale model version of the JCB 3C Mark III as part of the Britains Farm portfolio.  Created from all new tooling, the model is the first vintage JCB item to join the company’s expanding Heritage and Collectables range.  Britains is JCB’s longest standing Licensee, a partnership stretching back to 1984.  A total of over half a million JCB models having been created and sold in the almost 30 year relationship between the two began.

When it was first launched, The JCB 3C Mark III machine represented the latest evolution of the popular 3C series and featured higher and more accessible cabs, further optional extras and (from 1978 onwards) the introduction of a JCB 'Powertrain'  system which was to become a significant feature in future machine-building generations.  The 3C became a common sight on the road sides and building sites of Great Britain during the late 70's and also helped to cement JCB's growing presence in European markets during this important period. 

“This one-off design has been developed alongside the team at JCB to reflect the heritage and iconic status of the JCB brand and replicate probably the most iconic machine ever created” comments Emilia Lawes, Senior Sales and Marketing Manager TOMY Britains Farm. “A unique opportunity for collectors to own a piece of JCB history, the JCB 3C Mark III will launch in unique packaging to reflect the branding and attention to detail which runs across all Britains Farm models.”

The Vintage JCB 3C Mark III is available now from all good toy stores priced around £24.99.  For more information head to

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