Aston's Toy Auctions to hold special LEGO-themed sale

31 July 2014
imports_CCGB_dsc-0011_55261.jpg Aston's Toy Auctions to hold special LEGO-themed sale
Auction includes many rare and unusual pieces from the collection of a former LEGO employee. ...
Aston's Toy Auctions to hold special LEGO-themed sale Images
One of the things we keep hearing at Collectors Club of Great Britain is that LEGO is becoming increasingly popular among collectors and even those looking to invest in toys that may increase in value in the years to come.

Formed way back in 1932 (yes, you read that correctly) by Ole Kirk Christiansen, the LEGO Group began by making wooden toys but by 1949 had moved onto making the ‘Automatic Binding Bricks’ that became the plastic blocks we all know and love today.

So, if you’re a LEGO collector we’ve got some good news because Aston’s Toy Auctions is having a special LEGO-themed sale on 7th August. The auction includes a large selection of LEGO from the collection of Nigel Longley, who was the in-store manager for the company in Wrexham until it relocated in 1999.

He originally worked as a salesman for LEGO in the 1970s and was also responsible for designing point of sale materials, promotions/competitions and sell LEGO to stores. As a result his collection includes many rare and unusual pieces, some of which you can see below:

Built model with negative of original display that she was part of.

Lots of ephemera relating to Legoland Windsor, including early plans when it was called Lego World with various designs for shops in the parks.

Huge lot of archive photos, with pictures of many of the large scale models and shop displays built from the 1970s – 1990s.

1980 trophy awarded to Lego by the Institute of Sales Promotions for its Legoland Space campaign.

Various designs for shop displays.

Materials used for selling the Fabuland range to stores in 1982.

Built by Lego Denmark, it’s actually a bottle holder and will fit a bottle of Schnapps inside if you lift off his head. Also has a negative showing him in the same display as the girl figure previously mentioned.

Electronic Lego model box that would have been on display in stores. The cowboys ‘yeehaw’ is Nigel’s voice!

The two pin badges were awarded for long service, the first for ten years and the second for 25 years. The cufflinks were issued to Lego employees.

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