A first look in Germany

02 March 2017
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The continued growth in the collectables market was highlighted recently at a leading international fair for toys, hobbies and leisure.

The Spielwarenmesse in Germany, opening its doors for the 68th time, is one of the world’s most important toy industry events. It’s the perfect opportunity to give industry insiders a comprehensive overview of new collectables and access to the latest trends.

Running from 1-6 February, the fair welcomed more than 73,000 trade visitors, from across 123 countries, to the exhibition centre in Nuremberg.

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This year the Spielwarenmesse strengthened it’s standing as a world leading event in the toy industry. The organisers in Nuremberg also received a high number of international exhibitors as well as a broad spectrum of innovations and information. With 2,871 companies’s, from 63 countries, bringing new products to show the market, this was an increase from previous years. Ernst Kick, CEO, Spielwarenmesse eG said: “The most interesting point is that on the international participation front we are growing each year. And that makes the importance of the toy fair in Nuremberg.”

Companies such as Bachmann, Clevelands Diecast and Shuco all had new collectables on display.

Schuco showcased 160 new models spread across nine scales and thirteen product lines. Meanwhile, Clevelands proudly unveiled its 2017 range, along with its new Calibre Wings 1/72 SU-24 Fencer – shown for the first time in a prototype state!
Ron Calcott from Clevelands explained: “This is now our eighth year at Spielwarenmesse, and we have a larger stand than in previous years. The show gives us a unique opportunity to engage with new and existing customers and suppliers from all around the world, while promoting our own Aviation 72 products, distribution and wholesale lines. It’s a well organised fair showcasing the very best the industry has to offer, and allows Clevelands to be recognised as a key supplier within the diecast, model, hobby & toy sectors.”

“Highlights include the announcement of many new releases from Aviation72, Calibre and TSM Wings,” Mr Calcott continued.  “…but must also include the many new and exciting products expected to enter the market throughout 2017.”