04 May 2022
|
Cars, monster trucks and motorcycles will be brought to life in the live-action motion picture
The brand’s racing cars, monster trucks and motorcycles will be brought to life in the live-action motion picture of Hot Wheels, which Warner Bros. Pictures has announced will be produced by J.J. Abrams’ Bad Robot.
“As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations,” said Robbie Brenner, executive producer, Mattel Films. “Fans of all ages are now in for the ride of their lives with the incredible talent of J.J. Abrams’ Bad Robot joining us alongside Warner Bros. Pictures to transform Hot Wheels’ legendary IP into a thrilling story for the big screen.”
A 54-year-old brand, Hot Wheels sold over 8b vehicles last year, according to The NPD Group/Retail Tracking Service. It has also proved its influence in automotive and pop culture through numerous collaborations with leaders in automotive, streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports.
“Growing up, Hot Wheels were more than just cars, they were vehicles for our imaginations,” said Peter Dodd, vice president of Film Development and Production, Warner Bros. Pictures. “We’re thrilled to bring that imagination to the big screen with Robbie Brenner and the creative team at Mattel along with the ingenious minds of J.J. Abrams, Hannah Minghella and the team at Bad Robot.”
Kevin McKeon, vice president and Andrew Scannell, creative executive will lead the project for Mattel Films, Peter Dodd will lead the project for Warner Bros. Pictures and Hannah Minghella and Jon Cohen will oversee for Bad Robot.