Lego launches new #letsbuildtogether campaign

has delved deep into its archives and assembled Lego designers, STEM gurus and play experts to come up with new ways to help families stay creative, curious and connected while at home.

Daily play challenges, new play ideas and live build-a-longs will be shared on social media using the hashtag #letsbuildtogether and at www.lego.com/letsbuildtogether.  Play inspiration can also be found by searching #letsbuildtogether on social media.

The Lego Group is committed to sharing the very best play inspiration to:

help families stay curious, creative and connected whatever time, space or toys they have access to helping to support families as they face the challenge of keeping children educated and engaged while juggling their own work and well-being.

Over the next few weeks, hundreds of play ideas will be shared on www.lego.com/letsbuildtogether, and Lego social channels, inviting builders across the globe to have a go at daily building challenges, join live build-a-longs and share their creativity online using #letsbuildtogether.

David Pallash, a Lego Play Agent, commented: “With many parents worried about juggling work with childcare and schooling, play could be one of the easiest, and most fun ways of keeping a child’s education and development on track. Children say they learn best when activities feel like play, while 9 in 10 parents feel that play helps their child develop key skills such as resilience, collaboration, creativity and communication. Not only is play essential to a child’s development, but it benefits the whole family too. Parents say that playing with their child is good for their own well-being and happiness and importantly in tough times, it also helps them relax and connect with their children.”