18 July 2025
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The Jellycat brand has blown up in recent years because of Gen Z's love for them. Here we will deep dive into all things Jellycat and how collectable they are.
The Jellycat brand has blown up in recent years because of Gen Z's love for them. Many people do not understand how long the brand has been around for. Some of these soft cuddly toys are being valued at £500.
So if you find yourself asking how do I know if my Jellycat is valuable? Or what are the best Jellycat? Then you have come to the right place as we deep dive into all things Jellycat.
What are the Origins of Jellycat?
Jellycat is a toymaker that was established in London in 1999. Founded by Thomas Gatacre, the company expanded to Minneapolis in 2001. They quickly established a reputation as a top-tier toymaker.
The company has boomed the most in the last five years thanks to social media platforms like TikTok. It particularly saw a notable increase in sales and notability during the COVID 19 pandemic.
Content creators make videos of themselves hunting for certain Jellycat or unboxing them on camera. These videos are reportedly reaching several billion views, with the hashtag Jellycat presenting over 400,000 posts on TikTok.
Jellycat recently celebrated their 25th anniversary. They celebrated with many special edition releases of a few of their most loved designs.
Suggested Article: Collecting Winnie the Pooh
What is the Value of your Jellycat?
Gen Z has fueled the booming popularity of Jellycat, driving the collector market to new heights. This means the value of many designs are increasing weekly. Popular models, no longer produced designs and originals are bringing in values of as much as £500.
The original 11" Bartholomew Bear is currently online for between £100-150. A huge increase from its modern day counterpart at £25. The rare retired piece promotes an endearing appear to bear lovers and collectors alike.
The best place to look for the value of your Jellycats is on eBay. To get the true value of of the items, you will need to filter the results to see sold items only.
The Snowy Bear Jellycat is a super rare find and because of its scarcity, it has been known to sell up to £1,200. So if you have one of these lucky finds lying around, look to get it valued.
Top 7 Best Jellycat
1 Bashful Beige Bunny
This bashful bunny has been around since 2007 and has topped the bestseller list every year since. On its own, the velvety plush bunny with soft ears costs £25. However, the floppy ears are easy to personalise. They come in a range of font sizes and thread colours which always raises the price.
2 Amuseables Baguette
This smiley friend is one of the original members of the Jellycat Patisserie. Representing France in the patisserie world, it is a favourite amongst many.
3 Amuseables Pain Au Chocolate
Layers of soft fur, suede chocolate and corduroy boots, makes this Jellycat stand out in the crowd. As Jellycat say: the pain au chocolate is a pastry poppet.
4 Amuseables Toast
If you could not guess by now, the Jellycat amuseables collection is a favourite for us all. And the toast is no different. Now retired, the amuseable toast was a fan favourite with its brown crust, cosy face and warm smile.
5 Wavelly Whale
The small huggable whale is an amazing gift for ocean fans. With a round head, a soft tail and kindly eyes, this loveable whale is a must have.
6 Fabulous Fruit Apple
With stretchy fur in green, this fruit is soft and cuddly. Perfect size and price for anyone wanting to get a small Jellycat fix.
7 Pretty Patisserie Gateaux
The Jellycat company has retired this design. Its three tier look alongside the three types of fabric and materials made it a popular choice. Makes for a super soft plush toy.
