21 August 2025
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Pop Mart, the makers of Labubus, have seen profits increased by nearly 400% in six months. As soon as they were seen on celebrities’ handbags back at the beginning of the year, the internet went crazy over the ugly-cute monster toys.
Pop Mart has released its half-year results which show that the shares in the company have risen more than 230% since the beginning of the year. The sales have tripled to £1.4bn while net profits hit a whopping £474m -meaning an increase of almost 400%.
The difficulty to find the Labubus have added to the monsters’ intense popularity, as it sells out in various places across the world daily. Despite the intense hype on social media, only 40% of sales are coming outside of China.
The Chief Executive, Wang Ning, still has more hope for the overseas markets and is hoping to expand into emerging markets in Central Europe, the Middle East and South America.
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Pop Mart also sells many other collectible toys and had a large following before the Labubus released as well. The packages of Labubus cost around £14 in the UK and are bought in blind boxes. Some special edition ones can be found online for a lot more than £14.
A collector paid £124,000 for a human-sized limited edition Labubu in Beijing in June 2025.
Will the Labubu reign continue to grow or will social media move onto the next thing in the coming months and leave the Monsters under the bed?