Spielwarenmesse 2021 Summer event cancelled


On-going pandemic puts a stop to the already postponed exhibition

The first-ever Summer Edition of the world-renowned Spielwarenmesse in Nuremberg was to open its doors this July after being postponed from January. In its role as organiser, Spielwarenmesse eG had pulled out all the stops to provide the industry with a suitable networking platform this year. Following the unrelenting uncertainty surrounding the coronavirus pandemic, both on a national and international level, it has been decided to cancel the event and to focus instead on Spielwarenmesse 2022. 

Commenting on this latest move, Ernst Kick, CEO Spielwarenmesse eG, stated: “Initially, we received excellent feedback about the Summer Edition from both exhibitors and visitors. In recent weeks, however, the disappointingly slow improvement in the pandemic has been fuelling uncertainty across the industry. Our top priority remains the health and safety of all our participants.”

From now on, all energy will be channelled into the regular Spielwarenmesse which is scheduled to run from 2 to 6 February 2022 and will take place in conjunction with Spielwarenmesse Digital. For the first time ever, the organiser will be linking the indispensable experience of the live exhibition in Nuremberg with the virtual world, enhancing the participation of both suppliers and buyers whilst providing them with the best possible service.

“We’re receiving such a positive response from across the board. The market players cannot wait to get together again in February. And we’re very much looking forward to welcoming everyone back to Nuremberg for the 72nd Spielwarenmesse,” Mr Kick concluded.